MONDAY 17th Oct


(Telefonica Digital Barcelona premises)

     9:00 Acreditation
     9:30 Welcome  (Ferran Adrià & Pablo Rodríguez)

Blog for Food

(Telefonica Digital Barcelona premises)

    10:00 Cuisine Blogging Panel (D. Calvao, P. Albornà,  S. Bonilli, R. McCormack, lead by M.F. Guadaño)
    11:15 Coffee Break, Andalusian Breakfast by Inés Rosales & Acesur
    11:45 Cooks & Internet Panel (F.Adrià, Pepe Solla, Francis Paniego, Quique Dacosta, Marcos Morán, Paco Morales lead by Guía Repsol)
    13:45 Departure to CETT Venue for the "Out for Food" session

Out for Food (by invitation)
(CETT Cook School premises)

    ---Spanish session---
    14:15 Visit to CETT cook school

    14:30 Gourmet Lunch by Gorgonzola, Reyno Gourmet, Oviaragón, Beso de Vino, Acesur, Jamones Sierra de Sevilla y Barbadillo.

    16:30 Alicia Foundation (Toni Massanés)
    17:00 GorgonzoLAB innovation project & Gorgonzola workshop (Ángel León, Angela Barusi)
    17:45 Showcooking by Guía Repsol (Ana Ruiz and Quintín Quinsac of the AQ rest)
    18:30 Meat tasting Workshop by Cárnicas Goya (Roberto Ruíz)
    19:15 Sherry Tasting Workshop by Bodegas Barbadillo (Pepe Ferrer)

    20:15 Departure to the Damm premisses for the Social Dinner

Social Dinner (by invitation)

(Damm old factory premises)

    20:45 Visit to Damm premises
    21:30 Social Dinner

TUESDAY 18th Oct
Thought for Food
(Telefonica Digital Barcelona premises)

 8:00 Accreditation
 8:30 Welcome by Nuria Oliver (Telefonica Digital Research Director)

 9:00 Session I – Food & Social
    Social Networks and Gastronomy Balachander Krishnamurthy (AT&T Research)
    Shared Cooking and Shared Eating K. O'Hara (Microsoft Research)
    Language as a platform for innovation: Lessons from elBulli P. Opazo, R.Sangüesa (U. of Columbia, UPC)

10:30 Keynote -Food, Innovation, and Intellectual Property Rights
    Johanna Blakley, Deputy Director at the Norman Lear Center   

11:00 Coffee Break
11:30 Session II – Food Genommics & Data Mining
    Food Hacking and Food Genome M.Powell (Foodspotting)
    Ingredients., Flavours and Data Mining  S.Anhert/Y.Ahn (Cambridge U.)
    Rating of Restaurants 2.0 What do reviews tell? T. Roelleke, (Yahoo Research)

13:00 Lunch Break
14:00 Session III – Food Technologies
    Super Mario's  Mushrooms: the role of food in video games,  G. Sinclair (U. of Vancouver)
    Food and Computer Science P. Inverardi (U. dell Áquila)
    Transforming dining through technology-induced perceptions and Proustian-invoked memories, Y. Rogers (U. College of London)

15:30 Break
16:00 Session IV: Food Trends
    Trends in Food and Technology A. Van de Ven (Telefonica Digital)
    Trends in Aesthetics, Art and Cooking. What are the Key Issues of Philosophy of Cooking and Gastronomy to be addressed by Technology? G.Vilar, J. Jaques (UAB)
    Mobile marketing with food and drinks, M. Jern (Golden Gekko)

18:00 Closing Nuria Oliver (Telefonica Digital Research Director)